Services/Google Ads

Google Ads that pay for themselves.

Search, Shopping and Performance Max campaigns built around the parts that decide performance: commercial intent, product margin, tracking quality and landing-page fit.

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01 · What we do

Paid search with structure, signal and commercial intent.

We run Google Ads as one connected system, not a folder full of campaigns. Search captures demand. Shopping gives products the structure they need. Performance Max and YouTube fill specific roles instead of swallowing the account. Tracking ties each decision back to revenue, including offline conversions where they matter, so the account learns from the business outcome and not just the easiest platform conversion.

02 · Sub-services

Everything inside the Google stack.

We pick the campaign types that fit your funnel — and ignore the ones that don't.

Search

Keyword structures built around intent, theme and value — not old account history that nobody wants to touch.

Display

Awareness and retargeting placements with audience, placement and frequency controls that protect the budget.

Shopping

Merchant Center health, feed quality and product group structures built around margin and availability.

YouTube

Video placements paired with clear creative briefs, audience logic and conversion paths that make sense.

Performance Max

Asset groups, signals and exclusions tuned so automation supports the account instead of taking it over.

Remarketing

Audience segments based on behaviour, recency and value — not one oversized pool of every visitor.

03 · Our approach

How we run Google Ads.

A repeatable shape we apply across every account — fast in the first month, methodical from month two onward.

01
Account audit
Conversion setup, structure, negatives, budgets and quality scores — what is working, what is unclear and what is wasting spend.
02
Keyword + competitor research
Intent mapping, SERP review and a fresh view of who is actually taking the clicks you want.
03
Campaign build + tracking
Clean structure, GA4 / server-side events, offline conversion paths and launch QA before traffic starts flowing.
04
Continuous optimization
Weekly work on bids, audiences, copy and landing pages, with the next cycle mapped clearly every month.
04 · What's included

Concrete deliverables, not just "hours".

Every Google Ads engagement ships the same baseline — anything beyond it is scoped and priced before we start.

  • Full account audit document, week one
  • Campaign structure rebuild and migration plan
  • Conversion tracking via GA4 + server-side GTM
  • Offline conversion / CRM integration where applicable
  • Live Looker Studio dashboard with weekly notes
  • Monthly review deck with next-cycle priorities
  • Quarterly creative and landing-page experiments
  • Weekly 30-minute working call with your team
05 · Who this is for

Honest about fit.

Google Ads compounds over time and rewards spend, signal and patience. If one of those is missing, we'll say so.

01 · Fit

Established e-commerce

You already do AED 100k+/month online and need Search + Shopping + Pmax to actually behave like one program.

02 · Fit

Lead-gen with a real sales process

You can pass back closed-won data so we optimize against revenue instead of form fills.

03 · Fit

Local or multi-location

You need bookings, calls or visits — and the account structure to attribute each location separately.

06 · FAQ

Common questions.

The first useful changes usually come from fixing tracking, wasted spend and account structure. The larger gains take longer because the account needs enough clean conversion data before bidding and budget decisions become reliable.
For most B2C and e-commerce work, AED 15k/month in media is a sensible floor — below that, accounts don't generate enough conversion data for the algorithms to optimize. We'll tell you straight if your industry needs more.
Both. We start with an audit. Sometimes the answer is a rebuild, sometimes it's leaving 70% in place and surgically fixing the 30% that's leaking. We do whichever gets results faster.
For lead-gen, yes — strongly recommended. Without offline conversion data, you're optimizing for form fills, and Google has no way to learn which leads close. We set up the pipeline as part of onboarding.
Yes — and we usually consider it when Google Ads is already working. The setup is familiar, the audience is different and the channel can be a useful extension when the search economics make sense.
07 · Related

Pairs well with

Microsoft Ads

A useful search extension when Google is already working and you want another audience without rebuilding the whole strategy.

Explore

SEO

Paid wins on day one, organic compounds for years. Running them against the same keyword map is how you stop paying twice.

Explore

Ready to talk Google Ads?

A 30-minute call. We'll look at your account or your plan, and tell you exactly what we'd do first.

Book your call