Services/Microsoft Ads

The channel your competitors are sleeping on.

Microsoft Ads gives search campaigns another route to buyers: Bing inventory, audience placements and LinkedIn profile layers inside the same ecosystem.

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01 · What we do

The overlooked extension to a working search program.

Microsoft Ads gets dismissed because many teams still think of it as a small Bing add-on. We treat it as its own channel. We can import what is already working from Google, then adjust keywords, bids, audiences and creative for Microsoft’s user base. The value is not copying an account. The value is finding where a different search audience converts at a sensible cost.

02 · Sub-services

Everything inside the discipline.

We pick the parts that fit your situation — and skip the rest.

Bing Search

Imported where useful, rebuilt where needed and optimised for Microsoft’s own search behaviour.

Audience Network

Native placements across Microsoft properties and partner sites with strict quality controls.

LinkedIn integration

Job title, industry and company-size layers for accounts where B2B context changes the bid.

Shopping

Microsoft Merchant Center feed setup and Smart Shopping for catalog-driven businesses.

Editor management

Bulk operations through Microsoft Advertising Editor so changes ship at Google-account speed.

Brand & competitor protection

The branded queries that often slip through on Bing because nobody's watching.

03 · Our approach

How we run microsoft ads.

A repeatable four-step shape — applied with discipline, adjusted for context.

01
Import from Google + audit
Clean import, then a tear-down: what should transfer, what shouldn't and what Bing wants done differently.
02
Microsoft-specific keyword expansion
Variant terms, long-tail searches and intent patterns that do not always show up the same way in Google.
03
Audience layering
LinkedIn job titles, in-market audiences and Bing's demographic data stacked onto search campaigns.
04
Optimize for Microsoft’s intent profile
Bids, schedules, devices and creative adjusted for how the audience behaves inside Microsoft inventory.
04 · What's included

Concrete deliverables, not just "hours".

Every engagement ships the same baseline — anything beyond it is scoped and priced before we start.

  • Account import and structural audit
  • Bing-specific keyword and negative research
  • LinkedIn audience integration
  • Microsoft Merchant Center feed setup (if applicable)
  • Looker Studio dashboard with weekly notes
  • Monthly review deck with next-cycle priorities
  • Quarterly LinkedIn-layer experiments
  • Weekly working call with your team
05 · Who this is for

Honest about fit.

Not every business needs this service yet. If it's the wrong moment, we'll say so.

01 · Fit

B2B with LinkedIn ICP

Your buyers have job titles. LinkedIn profile targeting on Bing search queries is unfair.

02 · Fit

E-commerce already on Google

You've got Google running and want to test another search audience using the same commercial logic.

03 · Fit

GCC + Europe + North America reach

Bing's share is highest where corporate IT runs Edge by default — Microsoft is unusually strong there.

06 · FAQ

Common questions.

Volume depends heavily on market and vertical. We look at your category before making a recommendation, because Microsoft is strongest when the audience profile lines up with the product, not just because the import button exists.
They can be, but cheaper clicks are not the goal by themselves. We care about qualified traffic, conversion quality and whether the channel adds profitable volume that Google is not already capturing.
Microsoft owns LinkedIn. You can layer job title, company industry and company size as audience modifiers on Bing search campaigns. No other ad network can do this.
Edge users default to Bing and skew older, more corporate and higher household income. For B2B and high-ticket consumer, that audience profile is often the most valuable in the funnel.
If you have a clean Google Ads account and tracking is already reliable, Microsoft can move quickly. We still audit the import, validate conversion paths and adjust the structure before launch.
07 · Related

Pairs well with

Google Ads

The same search strategy becomes stronger when Google and Microsoft are measured against one view of revenue.

Explore

SEO

Paid search shows which terms convert now. SEO turns the strongest themes into assets that can compound.

Explore

Ready to talk microsoft ads?

A 30-minute call. We'll look at what you've got and tell you exactly what we'd do first.

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